Probably not that often, right? Every time you create and publish a blog post, it's one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page SERP and drive traffic to your website in organic search. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface.
Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going.
Instead of asking your social media manager always to create brand new content for social media or creating that content yourself , your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post.
Often, these calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information.
To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:. In fact, That is how you turn your website traffic into leads for your sales team. If you consistently create valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes. Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?
You can use it to measure sales enablement. Inbound links or backlinks are among the factors the Google algorithm considers when ranking a site on its search engine result page. Many experts and small business owners also believe backlinks to be the 3rd most crucial factor in search engine optimization. Links for authoritative websites serve as a vote of confidence or recommendation from other websites.
Finding your voice makes your writing feel more alive, more real, more urgent. For additional reading, check out our blog post about Finding Your Voice.
We Instead of You. Use the first-person plural when possible. Statements of we and our are more powerful than you and your , especially when talking about negative behaviors or tendencies.
The first person comes off as far less accusatory. When to Post. Question: When is the best day and time to publish a blog post? Social Media.
Focus on the writing first, social media thereafter. Ignore Negative Criticism and Stupidity. We call these people seagulls : They fly in, crap on your site, and fly away. Delete their comment and move on. The reason we are able to use so many helpful, relevant links in our essays is because we put in the time to research our topics. Keep It Simple. This is where minimalism can be applied to starting any blog, irrespective of its genre.
No need to place superfluous advertisements or widgets all over your site. Put a picture of yourself on your blog. Live Your Life. There are things that we always put before blogging: exercise, health, relationships, experiences, personal growth, contribution. Simply put, live a life worth writing about. Why is the keyword here. Crucially, Becker writes about the purpose of blogging, not just how to start a blog.
But after giving you those detailed instructions, which could save you hundreds of hours of wasted time, we also want to give you some good reasons why you should not start a blog. Keep in mind that these reasons are just our opinions, and we do not pretend to offer them up as a collection of empirical blogging maxims. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter—much later actually. The truth is that we kind of got lucky.
We found a great domain name, we cobbled together a logo and site design that people liked, we write fairly well, and our content connected with people in a unique way. We started this site to become bloggers and share a message. Our popularity came as a surprise to us, and it was a result of a little luck and a lot of hard, passionate work.
Spend your time producing meaningful creations and eventually the audience will show up if you are helping people solve problems. In other words, focus on adding value, not increasing traffic. The funny thing is that all these things can happen. You could make a full-time income from building a blog. We do it, Corbett Barr does it, and so do many others. If you want to learn more about blogging, publishing, writing, and SEO, then check out these additional resources:.
Click to Pin. How to make money blogging is the topic that beginner bloggers tend to be most interested in. At The Minimalists , we earn money in several ways:. Anyone who is interested in hiring us to speak can visit our speaking page for details. Writing Classes. I teach a four-week online writing class designed to improve the writing of people at any skill level—beginner, intermediate, or professional.
Amazon Links. If The Minimalists recommend a product like this photo scanner , and then a reader purchases that product, we receive a small commission for that sale at no additional cost to our audience. Affiliate Sales. When we recommend services such as Bluehost and Constant Contact , we receive a referral fee. Through these various means, Ryan and I are able to earn a full-time income through blogging.
Making money from our blog is simply not the primary driver for our creativity or why we became bloggers. Although people often think of money as the ultimate resource, it is the least important of the five mentioned above. If you have bad habits, then more money will make your life considerably worse. Today, blogs have many shapes and sizes. Many are public journals people use to express their feelings. Others, like this blog, exist to help people think critically and solve problems.
There are blogs that cover nearly every topic, ideology, and interest—from sports and politics to religion and travel and everything in between. It feels like we hear about Squarespace on every podcast. But when you compare Squarespace to WordPress, you soon discover that WordPress is superior in several ways.
This is why every serious blogger I know uses a WordPress blog. While this variety is a benefit, we know full well that too many options can lead to a paradox of choice. This is why we recommend starting with the premium themes designed and supported by our friends at SPYR.
This is not an affiliate link—SPYR just does great work. Software such as WordPress. If you're unsure of whether blogging is right for you, use a free blogging platform for a few months before transitioning to a self-hosted solution. Professional blogger, freelance writer, digital marketer, entrepreneur, and investor!
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All rights reserved. If you want to get noticed by a publisher, first do some research on the publishers that most likely to have an interest in a book within your niche.
Look at other bloggers who have written books in your niche and see who published them. Then start to interact with the publishing company on social media to get on their radar. Blogging in a business-related niche can help you land a job. Businesses that recognize the benefits of content marketing always looking for employees who can create compelling content.
As you network with others in your niche, you will likely run into people who are recruiting for open job positions. If you are in the market for a job, professionalism is the key. Your blog and public social profiles should be free of anything that could negatively show you. That includes those drunk party pictures or rants about your current employer. In some situations, a blog may start out as a hobby only to mature into a full-time, and well-paying business. For example, Pat Flynn created the Green Exam Academy blog to share his opinion and thoughts on architecture.
Once dismissed from his job, he decided to take blogging seriously. How did this change his life? His blog turned into a real business, and he can make a living from it. Are you running your own business website? Blogging will help you sell more.
All you have to do is create content that leads readers to get interested in your products and services. Promote your content to your ideal customers, and you will find that you start capturing leads and closing more sales. Selling more applies to products and services that you offer, as well as some affiliate offers.
For affiliate product sales, the same rule applies. Write blog posts that lead readers to engage with the items that other businesses might be offering. And you could receive a commission from them. As a blogger, you get to read comments on the same day you post the content. This helps you to receive almost instant feedback and get an idea of how your content is performing. Some bloggers who start with niche specific blogs branch out into blogging about the blogging process itself.
Others tackle the making money online niche when their niche blogs become successful. Or, bloggers that start with very generalized blogs may branch out into niche specific blogs. If you want to start a new blog , you will have a better understanding of how to make your new blog a success.
With all the trials and errors you went through with your first blog. This knowledge will help you make your new blog successful in a shorter period. And help you experience all the above benefits again or in greater depth. Blogging gives you the right to work from any location and at any given time. Besides, you also get a chance to do things you love doing! Spend more time with your family, do sporting activities and take part in community development programs.
If you love traveling, blogging also helps you to go and see the beauty of the world.
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