A previously accepted rule of thumb has been to place a keyword or keyword phrase once every words. Google began using an updated algorithm in called Hummingbird, which can tell the difference between forced keywords and natural writing. A study conducted in suggests that rather than keyword density, it is the relevancy of highly searched terms that results in a higher ranking.
Although keywords can be broadly grouped into three types of keywords, many users categorize them into nine types. For the sake of simplicity, the term keyword typically refers to both single-word types and those comprised of three or more words; the latter type can also be referred to as a keyword phrases or a long-tail keyword.
With regard to their basic form, the three-way grouping of keywords are head, body and long-tail. The head type of keyword is typically one word that provides a very generic description of a product, service or topic.
Their specific interest may be in a dandruff shampoo, a conditioning shampoo or a dry-hair shampoo. Because of their generic nature such single-word keywords are also referred to as broad-match keywords. This also better reflects a search string that comes from a customer who is looking to make a purchase. The short-term keyword type may also be referred to as a fresh keyword. This reflects the fact that the topic, item or service has recently been hyped and is a trending subject.
A good example of a short-term keyword is a movie title that has either just been released or is receiving a great deal of pre-release publicity and hype. A short-term keyword may do well while the subject or topic is trending, but you could see a sharp decline in site visits and rankings after all of the hype and attention dies down.
This type of keyword can, however, be an effective way to generate fresh traffic to your site based on the temporary attention being given to a popular or trending topic.
The long-term keyword is also called an evergreen keyword because, like the botanical meaning, the topic is continually fresh and perennial. You may not need to worry about any severe drop-off in search relevancy for a long-term evergreen keyword. If not a landslide source of site visits, you can at least expect consistency from a long-term keyword.
Many evergreen keywords reflect content that is more educational or informative, even if its purpose is to promote a product or service. Product-defining keywords are highly specific. The customer-defining keyword describes the type of site visitor that would be interested in your topic. You can use them to create sections in your content by inserting the secondary keyword in a subheading and then in the paragraphs directly below it. The rest of the article, however, would be optimized for the primary keyword.
Each page will end up ranking for many more keywords than just the one primary keyword you targeted for it. But that helps you keep your page focused on a specific topic. Typically, the keyword you focus on will be a broader term. It could be something such as Google Analytics events , which is a broad term. Concentrating on that one term will not only help increase the rank for that broad term but also increase the rank on hundreds, if not thousands, of related long-tail terms.
These are longer, more specific queries. Some of those long-tail terms could be how to set up Google Analytics event tracking , tracking button clicks with Google Analytics , or how to add event tracking in Google Analytics.
Should you use multiple keywords on one page? Or do you need to create multiple pages for every single version of a keyword? That's a complex question, but it has a surprisingly simple answer. We'll answer it completely on this page! If you'd like to speak with a specialist, you can reach us at WebFX knows keywords - and we can help you target the best, most effective keywords for your company. When search engines were invented in the mids, keywords were one of the few ways that they organized search results.
If you want to show up for certain keywords, all you had to do was use those keywords on your site exactly as users wrote them. Search engines can now interpret and understand the context of a search query. They can look up synonyms to certain words and search for phrases that may use different words, but mean the same thing. For example, the phrases "hoodie" and "hooded sweatshirt" refer to the same concept — a warm autumn-wear shirt that comes with a hood on the back.
So the results are similar, but slightly different. This is the basis for choosing how many keywords to use on your site. All of these top search results concentrate on one of the variations of the keyword — "hoodie" or "hooded sweatshirt. With that in mind, we can get a good idea of the best way for you to use keywords, including how many to use on one page. To figure out how many keywords you should target on one page, start by asking yourself a question: What is the main subject of this page?
This way, we show up on page one for Google searches part of the time no, not always for our keywords. Ours is a very competitive industry, so it's tough to be on page one every day. An article on Tactical SEO by Moz had an excellent example of what not to do: overstuff and repeat keywords. Their example was for a clothing store. And if we were to use a fictitious clothing store in Columbus, our example of what not to do for keywords on the Page Title, would be:.
Once you do have your keywords, the next step is to know where to place them in your website. To see a blog about what to look for in an SEO plan here. Tap here to call: Have Questions? We can help with all of this. Ask us a question Free Download: 11 questions to ask any web design firm.
Enter the terms you wish to search for. News Contact. Email Newsletter Sign-up. How many keywords should you focus on for your homepage? So is there is no simple answer to how many keywords should you focus on? Then, your next comment might be: OK, I'm bored. Gotta go
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