Why does disney put movies in the vault

Of course not! The concept of unattainable films was what made the Disney vault such an effective marketing tool. Before all of the classics were available to us, all at once, we built our own personalized Disney collections. Topics Disney. The sensation of walking into one of the vaults is like stumbling into the warehouse at the end of Raiders of the Lost Ark , except instead of sensitive government and historical secrets, there are a bunch of sketches of Mulan, and also some guy named Tom yelling at you to stay behind the yellow line.

I was there as part of a small group of journalists who had been brought to the building ostensibly to celebrate Pinocchio leaving the Disney Vault with a digital rerelease. Of course, the library is not exhaustive; there are gaps, like an untold amount of artwork that Walt Disney personally gifted to Ray Bradbury. When I asked Carney if there was something that he really wished he had in the collection, he mentioned Pinocchio. We were standing by a large area toward the back of the building called the Black Table, which is, true to form, a huge black table where pieces are examined, either for the prying eyes of visiting journalists or for official use, before being categorized, sorted, and catalogued.

They may not have held onto that artwork. Besides storage, the main purpose of the Vault is curatorial. The other function is educational.

Carney says that most of his day is spent fielding requests from other parts of the larger Disney empire — Consumer Products, Imagineering — asking to take a look at items from the library for their own projects, whether it be a new theme-park attraction or piece of film-specific merchandise. For this Pinocchio rerelease, Carney told me a team of five archivists worked for almost a year compiling material.

The vault can also be helpful for those writing about these animated masterworks. I spoke to J. And when they did retake orders [an instruction to reanimate a given sequence], those are filed with the exposure sheets.

There were 11 retake orders for this one scene. Like most libraries, the Animation Research Library is creeping into the digital age. At one point during the tour, we stepped into a room where a small team of technicians was working on digitizing the massive amount of content.

These are beyond high-resolution files, which can take up to two minutes to capture and download. Everything is captured, from cigarette burns and coffee stains, to off-the-cuff notes from the animators.

But that content may not be exclusive to WarnerMedia. It could still be licensed to other services, like Amazon Video. A new CNBC report lays out the value of that exclusivity. My wallet is out. You kiddin? It's gonna have all the vault movies! You know what's in the Disney vault right now? Fuckin' Aladdin. Get outta here! I can get behind that. Break the Disney Vault!

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